Next Generation
Matchmaking.
Fighters build profiles. Promoters run events. Fights get made. Everything you need to run a show — finally in one place.
Built for everyone in the fight game
One platform. Three roles.
Fighters
Build the profile that gets you booked.
- ·Conversational onboarding — one question at a time
- ·Showcase your record, highlights, and ticket sales
- ·Get found by promoters in your weight class
- ·Receive offers and sign agreements in-app
Promoters
Run your entire show in one place.
- ·Drag-and-drop fight card builder
- ·Track ticket sales by fighter, in real time
- ·Send bout agreements as PDFs, signed in-app
- ·Permits, medicals, staff, run-of-show — all here
Agents
Manage your whole roster from one inbox.
- ·See every offer across every fighter
- ·Accept or decline on their behalf
- ·Track each fighter's pipeline and medicals
- ·Negotiate directly with promoters
How it's built
Three layers. One operating system.
Regional MMA runs on spreadsheets, Instagram DMs, and screenshots. Shelby replaces all of that.
Fighter Profiles
Every fighter owns their data — record, gym, ticket sales, medicals, highlights. The foundation.
Event Dashboard
Promoters' command center. Fight card builder, ticket tracking, staff, compliance, run-of-show.
Workflows & Messaging
Every conversation, contract, and medical doc — in one inbox. No more spreadsheets and DMs.
How it works
From profile to fight night.
Build
Fighters create profiles. Promoters set up their organization. Agents claim rosters.
Discover
Search by weight class, location, record, ticket sales, social reach, medical status.
Match
Negotiate, send agreements, sign in-app. Pipeline tracks every bout from scout to lock.
Run
Ticket sales, staff, compliance, weigh-ins, fight night — all in one dashboard.
FAQ
Common questions
Run your next show on Shelby.
Stop juggling spreadsheets, DMs, and screenshots. One platform for fighters, promoters, and agents.